Straightening teeth via clear aligners rather than traditional braces is attractive to many patients who want to improve their smile, and is among the treatments that prompt first-time patients to make an appointment at your practice.
Dr. Melissa D. Shotell, DMD, MS, began offering ClearCorrect aligners in her practice about two years ago. She had used other systems in the past, but after seeing clinical research on the strength and effectiveness of ClearCorrect’s solution, she decided it was time to make the switch.
Offering clear aligners has brought more patients to her practice, Dr. Shotell said, with many of the cases she treats the result of referrals from patients who were happy with their outcome.
“New patients I see for aligners often mention a friend I treated was impressed with the results and advised them how comfortable the treatment was,” she said. “While I certainly do a fair amount of direct-to-consumer marketing via mailers, social media/internet marketing and traditional media advertisements, it’s amazing how effective “organic” marketing is.”
ClearCorrect also offers flexibility and different pricing options, Dr. Shotell said. She can order replacement retainers at no additional cost for more difficult, long-term cases, and receives a discounted price when she needs aligners to treat minor relapse cases. This makes it possible to offer flexible, competitive pricing options to her patients, which also helps boost case acceptance.
Dr. Lotardo uses Invisalign and, like whitening, said this service attracts patients who might need other treatment as well. He takes the opportunity to talk with patients about a comprehensive cosmetic treatment plan, as well as the importance of addressing any other issues discovered during that first appointment.
And once patients are in the chair, he can use other products, like Smile Designer Pro smile design software, to help them see the benefits of accepting treatment. Smile design software gives patients a digital preview of what their smile will look like after recommended treatment is completed, helping to get them excited about the possibilities and encouraging them to move forward.
For new dentists interested in learning how to offer cosmetic treatment such as clear aligners, Dr. Shotell suggests taking continuing education courses and seeking out mentors already providing the service. The companies also offer resources to help you get started and to answer questions along the way. ClearCorrect’s online resource, the “Doctor Help Center,” houses educational information to help guide doctors as they start offering clear aligners.