Focusing on key business areas and making a few adjustments will result in a more profitable practice....
Who thought 2020 would be the year almost all dental practices in America would have to close for an entire quarter? Most are reopening now, but with new equipment, new routines, and new schedules.
We're ready to get back to work, but what about our patients? How can we persuade them we're ready to serve them safely? Is there a way to effectively market our practices in this brave new world of dentistry post COVID-19 closures?
As you reopen, it’s important to understand your patients are not a monolithic group. Some will call as soon as your office reopens, desperate to schedule appointments. Others will be more worried and may not return for months. These two groups have different concerns about your practice and will need completely different marketing approaches.