If your marketing dollars aren’t producing the kind of new patient numbers you’d like to see, there’s a good chance your problem is technology, or rather a lack of the right technology. Does that sound unlikely? Your office has top of the line equipment and procedures. Your practice management system is great. Your social media manager knows her stuff and is always on top of new trends and algorithms. You love technology! So how could a lack of technology be the problem?
It’s true. People in the dental and medical fields tend to be technophiles, but sometimes we focus on new and flashy applications and ignore more routine tasks that could be improved by technology. The reason you’re not getting more new patients from your marketing campaigns has to do with missed opportunities on those very first patient calls. The solution to those missed opportunities is leveraging current technology to let your team members focus on the callers who will most benefit from their attention.