If you’re reading this article about Instagram on TheNew.Dentist, I don’t need to tell you how powerful social media can be. Most of you have an account on one or more of the major platforms, and some of you may also have dental related accounts you use to market your practice, educate patients, tell your story, and/or build your brand.
Social media is an amazing tool, but are you using it to grow your dental career, or something else? Are you a dentist who’s on Instagram, or are you trying to be an “influencer” with a dental degree?
Don’t get me wrong. If you aspire to be the next Kardashian or Brazilian professional footballer Neymar da Silva (two of the highest-earning Instagrammers), then more power to you! Who wouldn’t want to get paid to post on social media?