Get more for you money! Shop Berman Instruments
Dentist preferred. Value driven. Start saving!
  1. Home
  2. /
  3. Business

How a “Sink or Swim” Mentality Changed the Direction of My Career

 By: Dr. Amy Creech-Gionis
Share Article

I attended dental school in the early 90’s, a time when there was a wave of growth and change within dentistry. Of course, I had no real awareness of it at the time. I was focused on graduating. I was busy drinking from the fire hose of general dentistry, which, at that time, was still teaching us to place amalgams, preached that all orthodontic treatment should be referred to a specialist, and barely touched on the concept of dental implants. Placing implants was considered “out there” in the uncertain world of “experimental treatments,” which, to a fledgling dentist, is nowhere to be hanging out. Still, I was intrigued. I couldn’t help but think how nice it would be if they actually worked.

After graduation, I moved to Tampa and began looking for a job. I whipped up a CV and drove around town, stopping and dropping off one resume at a time. I was cold calling in pre-Internet days and guerilla marketing myself.  After a week of receiving lukewarm responses, I visited a very large building in a not-so-nice part of town. I walked to the second level and managed to wend my way through the busy, semi-chaotic waiting room to find the office manager. She took all of five minutes to offer me a position. It didn’t faze her that I would not get my Board results, a.k.a. license, for another two weeks. That should have been a red flag, in the days preceding the corporate wave for fresh blood. But, I was naïve. I nervously and happily accepted the position. Alas, I started working in a large, disorganized Medicaid and HMO dental group practice.

This was the first time in my life that I felt extremely out of my comfort zone, but I learned a hell of a lot. My first week included many full mouth extractions and deliveries of immediate dentures.  I was even scheduled to complete a maxillary tori removal. Yes, that’s right. No one there seemed to care or notice that I was a “newbie.” I had “DMD” next to my name and the rooms were full of waiting patients. So, I retreated into my closet of an office, pulled out my Oral Surgery textbook, read the chapter that included the procedure, memorized the incision design, the suture technique, and did it.  I am not sure what drove me to stick with it; probably equal parts of pride, fear of failing, deep desire to do the best I possibly could for my patients, and the courage to suppress the little voice in my head that was starting to ask, “Why the hell did you choose THIS as your career?”

Looking back, I am grateful for the sink or swim experience that was my first job. It made me tough; it made me brave, and it showed me the world of oral surgery. The senior doctor, who owned the practice, literally shucked teeth so fast his assistants sometimes couldn’t keep up. At one point, I got stuck with a tough root tip, he came in, grabbed a surgical handpiece, and showed me how to trough around the root and elevate it out in about 20 seconds before dashing out to do more extractions.

I left that office after 24 months, purchased a small practice, and began making it my own. I brought with me the mentality that, in order to grow, I must continue to swim. The next ten years were busy. I sold my practice and moved to the suburbs, building a scratch practice that grew surprisingly fast. I had four children while managing a full-time practice. I was committed to taking CE courses geared towards being a better restorative dentist, as often as I could, while raising my young family. Those days were focused on composite quadrant dentistry, occlusion, and cosmetic procedures. My patient demographic had a limited number of edentulous patients. I was beginning to see more patients that had single implants placed by oral surgeons that now needed to be restored. At that time, I relied on dental reps to walk me through the names of the implant parts and help from my lab techs to teach me the restorative process.

Along my journey, I realized I needed help. I met a person that became a pivotal influence in my career and my personal flotation device, my mentor, Dr. Tony Feck. I became affiliated with his practice management company, Sunrise Dental Solutions, and began building my third dental practice.  Each year, at the Sunrise Summit, I would meet very successful dentists from around the country, listen to them share their best practices with the group. I soaked up as much I could.  I wanted to emulate their success. A recurrent theme became apparent: they were all excellent clinical dentists. They were superb businesspeople. They were committed to investing in serious continuing education. And, they all placed the majority of their own implants. General dentists not just restoring implants but also placing them! I was inspired and began the process of learning about the vast world of implants; my journey into implantology had begun.

To gain more exposure, I decided to take a mini-course on how to place implants using a Panorex. The course made it seem simple, with limited armamentarium. Something in my heart knew that there was more to it, but it pushed me forward. I went back to my practice with my new implant kit, surgical handpiece and began placing a few simple implants. I am not a “cowboy” type of dentist. I like precision and predictability. But, I quickly realized that I didn’t know what I didn’t know. Implantology was not, as it turned out, that simple after all.

I was not willing to give up, so I did my research and enrolled in a year-long maxi-course called “Implant Educators.” I stopped placing implants in my practice until I received comprehensive training about the planning and surgical aspects of implantology and gained supervised hands-on surgical experience on live patient cases. I planned appropriately and implemented what I learned.

Implants are now one of the most enjoyable and even relaxing procedures that I do. One thing I realized immediately was that site development through guided bone regeneration and socket grafting were huge keys to making placement straightforward. That led to my understanding that it isn’t all about bone, but also soft tissue architecture.  So, guess what was next?  The journey into soft tissue surgery, including incorporating platelet rich fibrin (PRF) techniques and tissue grafting began. Drs. Carl Misch and Michael Pikos were instrumental in helping me gain this experience. Their continuums were excellent and practical. Today, I read as many textbooks and articles as I can get my hands on regarding implant and surgery, and I am admittedly nerdy about it.

Placing implants has been so wonderfully transforming and re-invigorating, in my experience, that the paradigm shift required to incorporate implant placement into my existing, busy general practice is totally worth all the effort.  I am on a path of continual learning, and every couple of years I find that techniques change, improve, and advance. The challenges that cases present are like a puzzle, some can be simple and some take a lot of time and patience. Each one brings a sense of satisfaction. It’s an exciting time in the world of dental care. It’s never too early to push yourself out of your comfort zone, and it’s never too late to dive into something bigger and better than status quo.  All it takes is desire, sincere effort, and a firm commitment to keep swimming.  

Dr. Amy Creech-Gionis graduated with a BS in Biology from Stetson University before attending the University of Florida College of Dentistry. She spends a great deal of time in advanced continuing education so she can provide as many services to her patients as possible, including IV conscious sedation for anxious patients and comprehensive dentistry cases, placing and restoring implants, adult orthodontics, and surgery such as soft tissue grafting, socket preservation, and GBR ridge development. She has served on several mission trips to the Dominican Republic and Guatemala, where she provided care to children and adults that otherwise had very limited access to dental treatment and donates her time to Donated Dental Services (DDS), and other local community outreach dental clinics in her hometown of Tampa, Florida.

Dr. Creech-Gionis is currently building her fourth general dental practice and greatly enjoys the process of practice start-up and development. She is passionate about treating those who are the most fearful, considering it her mission to “comfort then convert” everyone she sees into happy, healthy dental patients.

NuEndo ReThinking Endodontics

The first of its kind resource that uses easy-to-follow systems designed to simplify the complex process of endodontic diagnosis and case selection. The guide leads you through a series of well-organized, logical flow charts aimed to sharpen your diagnostic efficiency and prognostic predictability.

You May Also Like


12 Tips to Maximize Reimbursement from Dental Claims

by Dr. Travis Campbell

Discover ways to navigate your dental insurance challenges more effectively. This article contains 12 actionable solutions to streamline office operations, enhance the satisfaction of your patients while also boosting the profitability of your practice.

Strategies for Growth and Sustainability with Drs. Nate Jeal and BT Nguyen

Gain invaluable insights into conversion, communicating with patients, and refining practice management strategies for unparalleled success. Learn more about, which offers exclusive access to monthly webinars, expert-led courses, and invaluable resources tailored to elevate your practice's conversion rates and overall performance.

Teeing Up Success: Dr. Drew Ferris's Orthodontic Journey

Dive into the world of orthodontics with Dr. Drew Ferris, a trailblazer in clear aligners and cutting-edge practices. From his journey from college golfer to renowned orthodontist, to insights on the future of AI and 3D printing in dentistry, get a glimpse into the evolving landscape of orthodontics.