sign up to receive emails from thenew dentist

    • Home
    • Featured Profiles
    • Clinical
    • Business
    • Photography
    • Culture
    • The Best

    Sign up to receive emails from thenew.dentist

    content

    You have Successfully Subscribed!

    • Home
    • Featured Profiles
    • Clinical
    • Business
    • Photography
    • Culture
    • The Best
    Image
    "Why would an endodontist want to start a dental instrument company?"
     
    Berman Instruments: A New Era in Dental Instruments
    by Dr. Louis H. Berman

    Share this Post

    Why would an endodontist want to start a dental instrument company?

    Well, you have to first understand how endodontists think. As the specialty with one of the lowest overheads, we instinctively watch every penny we spend. And, purchasing dental instruments became one of my biggest frustrations when buying supplies. Seriously, do rubber dam clamps really have to cost more than $20 each? And do curettes and scalers really have to cost more than $40 each? Something just did not add up, other than my office expenses.

    Finding the best instruments

    I also began to wonder why I like certain dental instruments over others. It became clear that instrument design, feel, weight, and balance were big issues, along with stain and rust resistance when autoclaved. With that in mind, I worked with a board of quality-minded dentists over a two-year period to vet more than 40 different manufacturers. The goal was to find the best quality instruments made from the finest stainless steel.

    Collectively, we determined that French and Italian stainless steel offered everything we were looking for. These instruments had the ability to hold their sharpness the longest and also demonstrated the best resistance to pitting, rusting or discoloration after hundreds of autoclave cycles.

    Most impressive, we found we could sell these awesome instruments for more than 50% LESS than other fine instruments on the market. We wanted to offer these instruments without selling them through one of the many dental dealers, which was a challenge we were able to overcome. Dealers take about 40% of the gross price of the products they sell. By skipping the dealer we can offer high-quality, low-cost instruments directly to dentists.

    Getting Started

    As dentists creating a new dental instrument company, we had the opportunity to put some unique features into our instruments. For example, we wanted black rubber dam clamps so they would be non-reflective to the lights on a surgical operating microscope or loupes. Our rubber dam forceps feature an extended beak for reaching those second molars. The handles on our curettes and scalers are 9 mm in diameter, the size most dental hygienists prefer for maximum comfort and torque.

    After designing and building our inventory, we knew we had something dentistry had never seen before. We were offering stunning rubber dam clamps for less than $5 and awesome curettes and scalers for less than $10. We were dentists, designing dental instruments for dentists, using premium quality steel, superb design, and unbelievable pricing. Extraction forceps for less than $33 and elevators for less than $11were unheard of. Now, dentists can purchase these instruments directly from Berman Instruments with no middle-man dealer to over-inflate our pricing.

    Finally, after almost two years of building Berman Instruments from scratch, we opened our online store in June 2018 and began an email marketing campaign. To our surprise, a third of our inventory sold out in just two weeks. We had to quickly regroup and expand our inventory to satisfy our demand for sales, which was an awesome problem to have! And we have been growing and expanding ever since to easily satisfy the demand for our products.

    After 35 years of private practice, I am finally able to curb one of my biggest expenses. Although I can’t do anything about being ripped off for decades and overpaying for dental instruments, I now have access to outstanding savings and can pass these saving on to my dental colleagues.

    A different kind of dental instrument company

    Berman Instruments represents a new era of purchasing dental instruments. These instruments are of the highest standards and made of the finest stainless steel. We offer our products at more than 50% less than other premium instruments, while allowing you to buy directly from us and not through your dental dealer. We are dentists serving dentists. We know what you want, and we know what you want to pay. You can learn more about us and the instruments we offer at BermanInstruments.com.

    About the Author

    Dr. Berman received his dental degree from the University of Maryland School of Dentistry and his Certificate in Endodontics from The Albert Einstein Medical Center, a hospital-based endodontic residency program. He is Clinical Associate Professor of Endodontics at the University of Maryland School of Dentistry and a Clinical Instructor and Guest Lecturer at The Albert Einstein Medical Center. Dr. Berman is the senior author for the chapter on diagnosis in the ninth, tenth and current eleventh edition of the leading endodontic textbook, Cohen’s Pathways of the Pulp, where he is also the co-editor. He is also the senior editor and contributing author of the comprehensive textbook, Dental Traumatology. A board certified endodontist and Fellow of the American College of Dentistry, Dr. Berman has been in private practice in Annapolis, Maryland for 35 years.

    Image
    Follow us

    You have Successfully Subscribed!

    Dental Insurance Guy
    Business

    Why Do We Deal with Insurance?

    Dr. Travis Campbell

    Are you ready to significantly reduce your dental insurance frustrations?  Would you like to achieve higher reimbursements, fewer denials, and happier patients?...

    Read More →
    Clinical

    Think Like an Endodontist and “ReThink” Your Approach to Endodontics

    William J. Nudera, DDS, MS

    NuEndo ReThinking Endodontics, is the first of its kind resource that uses easy-to-follow systems designed to simplify the complex process of endodontic diagnosis and case selection. The guide leads you through a series of well-organized,...

    Read More →
    Culture

    For The Love Of The Game: Dr. Jeff Gray, Espire Dental, San Diego

    Dr. Gray has had an amazing career that’s included forming a foundation that’s raised millions for children’s charities and partnering with one of his musical heroes, Garth Brooks, on another—and it all ties back to his love for baseball....

    Read More →
    Business

    GPs & Specialists: Strengthen Your Relationship

    Dr. Travis Campbell

    The relationship between a specialist and GP can be amazingly positive or incredibly tense depending on how it is managed and the communication between parties. Communication is a two-way street, and both sides can and do fail....

    Read More →
    March 7, 2022

    Extreme Hobby: Competitive Kayaking With Dr. Istvan Urban

    Culture

    Dr. Urban’s love of nature and adventure have kept him kayaking since he was 11 years old....

    No comment0
    Business

    Is Dentistry’s Holy Trinity Enough?

    Dr. Robert Martino

    “If you brush, floss and come see us twice a year everything is going to be alright” is a dental sin. You may be a non-believer, but statistics prove me right. 47.2% of all adults have some form of periodontal disease....

    Read More →
    February 3, 2022

    Burnout in Dentistry: Real or Fiction?

    Culture

    Do you ever find yourself coming home exhausted, both mentally and physically? Have you ever wished it was Friday, only to realize that you only just finished Monday? Do you have multiple days where you are anxious or just don’t want...

    No comment0
    Profile

    Dr. Maria Lopez Howell, P-I Brånemark Award for Lifetime Achievement Recipient

    Though it wasn’t always easy, Dr. Maria Lopez Howell has achieved many firsts as a woman dentist throughout her career—paving the way for other women to enjoy rewarding careers in the profession....

    Read More →
    The Best

    Best Looking Dental Office 2021: Celestial Dental, Rochester, New York

    Dr. Antonio Calascibetta combined his love for astronomy and dentistry in this space-themed practice....

    Read More →
    December 1, 2021

    H20: Vertical or horizontal with Dr. Taite Anderson

    Culture

    Frozen or liquid. Fresh or salt. Warm or cold. Dr. Taite Anderson’s favorite hobby is water....

    No comment0
    Business

    Do you know Lou?

    Dr. Lou Berman is shaking up the dental instrument market, offering dentists high-quality products for a fraction of what other companies charge....

    Read More →
    Business

    Insurance Discount Plans: Good, Bad or Ugly?

    Dr. Travis Campbell

    The mere mention of dental insurance discount plans tends to elicit an immediate frown of dislike from many dentists. The sentiment which quickly comes to mind is “Why are we giving these patients a discount if insurance isn’t paying for anything...

    Read More →
    • terms of use
    • privacy

    Image
    Image
    Berman Instruments: A New Era in Dental Instruments
    by Dr. Louis H. Berman

    Why would an endodontist want to start a dental instrument company?

    Well, you have to first understand how endodontists think. As the specialty with one of the lowest overheads, we instinctively watch every penny we spend. And, purchasing dental instruments became one of my biggest frustrations when buying supplies. Seriously, do rubber dam clamps really have to cost more than $20 each? And do curettes and scalers really have to cost more than $40 each? Something just did not add up, other than my office expenses.

    Finding the best instruments

    I also began to wonder why I like certain dental instruments over others. It became clear that instrument design, feel, weight, and balance were big issues, along with stain and rust resistance when autoclaved. With that in mind, I worked with a board of quality-minded dentists over a two-year period to vet more than 40 different manufacturers. The goal was to find the best quality instruments made from the finest stainless steel.

    Collectively, we determined that French and Italian stainless steel offered everything we were looking for. These instruments had the ability to hold their sharpness the longest and also demonstrated the best resistance to pitting, rusting or discoloration after hundreds of autoclave cycles.

    Most impressive, we found we could sell these awesome instruments for more than 50% LESS than other fine instruments on the market. We wanted to offer these instruments without selling them through one of the many dental dealers, which was a challenge we were able to overcome. Dealers take about 40% of the gross price of the products they sell. By skipping the dealer we can offer high-quality, low-cost instruments directly to dentists.

    Getting Started

    As dentists creating a new dental instrument company, we had the opportunity to put some unique features into our instruments. For example, we wanted black rubber dam clamps so they would be non-reflective to the lights on a surgical operating microscope or loupes. Our rubber dam forceps feature an extended beak for reaching those second molars. The handles on our curettes and scalers are 9 mm in diameter, the size most dental hygienists prefer for maximum comfort and torque.

    After designing and building our inventory, we knew we had something dentistry had never seen before. We were offering stunning rubber dam clamps for less than $5 and awesome curettes and scalers for less than $10. We were dentists, designing dental instruments for dentists, using premium quality steel, superb design, and unbelievable pricing. Extraction forceps for less than $33 and elevators for less than $11were unheard of. Now, dentists can purchase these instruments directly from Berman Instruments with no middle-man dealer to over-inflate our pricing.

    Finally, after almost two years of building Berman Instruments from scratch, we opened our online store in June 2018 and began an email marketing campaign. To our surprise, a third of our inventory sold out in just two weeks. We had to quickly regroup and expand our inventory to satisfy our demand for sales, which was an awesome problem to have! And we have been growing and expanding ever since to easily satisfy the demand for our products.

    After 35 years of private practice, I am finally able to curb one of my biggest expenses. Although I can’t do anything about being ripped off for decades and overpaying for dental instruments, I now have access to outstanding savings and can pass these saving on to my dental colleagues.

    A different kind of dental instrument company

    Berman Instruments represents a new era of purchasing dental instruments. These instruments are of the highest standards and made of the finest stainless steel. We offer our products at more than 50% less than other premium instruments, while allowing you to buy directly from us and not through your dental dealer. We are dentists serving dentists. We know what you want, and we know what you want to pay. You can learn more about us and the instruments we offer at BermanInstruments.com.

    About the Author

    Dr. Berman received his dental degree from the University of Maryland School of Dentistry and his Certificate in Endodontics from The Albert Einstein Medical Center, a hospital-based endodontic residency program. He is Clinical Associate Professor of Endodontics at the University of Maryland School of Dentistry and a Clinical Instructor and Guest Lecturer at The Albert Einstein Medical Center. Dr. Berman is the senior author for the chapter on diagnosis in the ninth, tenth and current eleventh edition of the leading endodontic textbook, Cohen’s Pathways of the Pulp, where he is also the co-editor. He is also the senior editor and contributing author of the comprehensive textbook, Dental Traumatology. A board certified endodontist and Fellow of the American College of Dentistry, Dr. Berman has been in private practice in Annapolis, Maryland for 35 years.

     

    You have Successfully Subscribed!

    Follow us

    Dental Insurance Guy
    Business

    Why Do We Deal with Insurance?

    Dr. Travis Campbell

    Are you ready to significantly reduce your dental insurance frustrations?  Would you like to achieve higher reimbursements, fewer denials, and happier patients?...

    Read More →
    Clinical

    Think Like an Endodontist and “ReThink” Your Approach to Endodontics

    William J. Nudera, DDS, MS

    NuEndo ReThinking Endodontics, is the first of its kind resource that uses easy-to-follow systems designed to simplify the complex process of endodontic diagnosis and case selection. The guide leads you through a series of well-organized,...

    Read More →
    Business

    GPs & Specialists: Strengthen Your Relationship

    Dr. Travis Campbell

    The relationship between a specialist and GP can be amazingly positive or incredibly tense depending on how it is managed and the communication between parties. Communication is a two-way street, and both sides can and do fail....

    Read More →
    Sponsored Advertisement

    Rethinking Endodontics!

    For the general dentist and the experienced endodontist alike, this book is a guide and a reference tool for the complex processes of endodontic diagnosis, prognosis, and case selection. Understand the dynamics of the pulpal-dentin complex, the underlying conditions related to pulpal and periapical disease, and the methods surrounding its...

    View More →
    Image
    • terms of use
    • privacy
    • terms of use
    • privacy
    Image
    • Home
    • Featured Profiles
    • Clinical
    • Business
    • Photography
    • Culture
    • The Best