For nearly 40 years, Schiff has led dental clients to financial success, and has been there for them throughout the COVID-19 pandemic....
There’s no denying dentistry is difficult at times. During the initial phase of the 2020 global pandemic, when dental offices were shut down and considered “non-essential” for months (only to reopen to a different patient flow and new expenses), many in our profession began to ask themselves one question: “Is it all still worth it?”
This question continues to echo behind the scenes.
I will admit I have wrestled with this question a few times in the past. Some years back, I even reached a point where a sales letter sat on my desk for months, reminding me I was just a phone call away from giving up the office. Even now, a part of me wonders about our profession’s future. And it’s not because of new technology, corporate dentistry or insurance reimbursement rates. To be candid, it’s because our profession feels marginalized at times.
Most of us have heard patients say they hate going to the dentist. While we’re used to that sentiment by now, the sting of being considered “non-essential” last year still remains. And we all know “do-it-yourself” dentistry options are on the rise, as if it’s not really necessary to go to the dentist.