Focusing on key business areas and making a few adjustments will result in a more profitable practice....
When patients walk into Dr. Gaetano Calesini’s practice in Rome, they’re in for a dental experience like no other. The beautiful ancient architecture that houses the practice is breathtaking, as are the surroundings. The refined building is located in Rome’s historical center, so not only does it have a rich history of its own, it’s in walking distance of the museums, archaeological sites and art galleries that draw people to the area, as well as prime shopping destinations, the Spanish Steps, Piazza del Popolo, the Trevi Fountain, the Colosseum, Parliament and Piazza Navona.
Even though the building, which started out as a convent, dates back to the 15th century, the office is filled with all the modern technologies and amenities patients look for in a practice, including digital radiography, cone beam technology, lasers and digital impressions. As they marvel at the ancient structure, patients know they’re receiving the very best care from a team that’s using the latest in technology.
Studio Calesini also has a rich history in art, making it a special place for Dr. Calesini, his team and the patients who come from all over the world to visit.
“The room that is now my private office served as atelier for Sir Peter Rubens in the 1600s,” Dr. Calesini said. “He came to Rome as the Duke Vincenzo Gonzaga’s delegate in 1601 to copy some paintings. Right in this situation Rubens discovered Raffaello, Michelangelo, Barocci, Caravaggio and Carracci’s works. You can imagine how inspirational these walls can be nowadays for me.”