Benco’s Managing Director discusses the importance of putting the customer first and the role full-service distributors play in the dental industry.
She was tired of traveling to different study clubs and groups all the time, especially when some of the dentists attending her talks were only there for the free lunch. It just wasn’t rewarding, and it was eating into time she could be spending with her family. So, when she met Dr. Adamo Notarantonio, who shared similar frustrations and career interests, they came up with an idea: Why not develop and teach a continuing education course together, and have dentists come to them?
Dr. John Kois started the Kois Center 25 years ago because he wanted to offer a learning experience that wasn’t yet available in dentistry. He used his passion for education and the learning process to create a graduate program for practicing dentists, complete with a structured curriculum based in science.
The fact Anderson doesn’t have a dental background actually has played a large role in his success in the industry. When he first started, part of his program’s appeal was the fact it didn’t just touch on what was happening in dentistry. When Steve Anderson and his then business partner, Walter Hailey, first started their consulting company, dentistry wasn’t part of it. They focused on a variety of other professionals, including attorneys, CPAs and bankers—basically anyone who had direct contact with customers.
After 20 years, the Dentaltown community Dr. Howard Farran developed continues to grow, providing dentists with valuable information to help them improve their practices and provide better patient care. The Dentaltown message boards made their debut in 1999, and 20 years later, the community continues to grow every month. A quarter million members from all over the world have posted about dental topics about 5 million times. The 25,000 members Dr. Farran describes as “hardcore, intense dentists” stay active on the boards, as they want to learn as much as possible so they can advance their practices. About 80 percent of users are from English speaking areas such as the U.S., Canada, New Zealand, the United Kingdom and Australia.
Henry Schein, Patterson Dental, Align Technology and Dentsply are among the dental companies Johnson has watched since joining Baird. During his time there, Johnson has seen a lot of changes in the dental industry, and has enjoyed getting to know the folks behind the products and technologies that make it run.